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Inclusive Communications Review

At EMBED we help our clients to transform organisations by developing a culture of inclusion to accommodate customers, visitors, employees and service users by considering their access needs and/or cultural or individual differences.

Your website, social media platforms, newsletters and printed information are the shop windows to your organisation. If potential customers, visitors or employees find it hard to recognise themselves in the language or the images that you use, they are less likely to want to do business with you, access your services or come and work with you.

Our Inclusive Communications Review will consider whether the look, tone and formats of your internal and external communications channels are welcoming and understandable to diverse audiences and accessible to disabled people.

Read on to find out more about our ‘Inclusive Communications Review’ or contact us to arrange an informal chat.

How we can help

Expert assessment

We will ensure that your communications authentically reflect your organisation's values and commitment to the Equality Diversity and Inclusion agenda as we identify the current levels of accessibility and inclusion across your communications and marketing channels.

Pragmatic guidance

Working as your constructive critical friend we will identifying opportunities for improvement by spotlighting what you already do well so that it can be replicated and help you to prioritise quick wins and longer term changes to developing and embedding an inclusive communications strategy.

Ongoing support

At EMBED we focus on providing you with the ongoing support and information required to embed change and so we offer two follow-up reviews to check that you are on track.

Value for money

And finally, we think we offer great value for money as we use our passion for people to help you to deliver truly inclusive services.

The detail

Inclusive Communications Desktop Review

Our inclusive communications expert will work alongside your communications and marketing team/s to identify a representative sample of communication channels, areas and guidance to review.

Typically these will include a selection of the following:

External websites
Social media platforms
Supporter newsletters
Printed collateral
Intranet and internal communications
Recruitment communications
Learning and education programmes
Corporate communications
Brand guidance

We then use the following categories to help us to identify good practice and areas for improvement across your different communication types.

Language/tone/writing style
Format/layout
Images/videos/audio
Access information
Alternative formats
An authentic and visible corporate commitment to improving Equality Diversity and Inclusion

Playback report

We will present you with a playback report which will include:

Identified issues and their impact on conditions and impairments
Good practice for spotlighting and replicating
Easy to understand and implement guidance on building accessibility and inclusion into future planning
Suggested quick wins, medium-term changes to be programmed into your future work planning
Signposting to useful inclusive communication tools and resources
Conclusion summary regarding overall levels of accessibility and inclusion.

Follow-up reviews

At EMBED we are always focused on ensuring we can support you where possible, and to equip you with the information required to embed the changes – the playback report is not the end. Therefore, we will also schedule two follow up reviews.

1. Playback Review - once you have absorbed the Playback report and are ready to start planning, we will:

Take you through the findings and any key messages we want to bring out
Field any questions or queries you may have
Offer further clarity on findings where required
Help you to consider next steps.

2. How Are You Getting On? Review – three months in to your action planning and implementing solutions, we will run a further review to:

Talk through any changes you have made
Offer our thoughts around adherence to the WCAG
Identify any further considerations that will support action planning
Offer support regarding ask’s to be made of your Web Design supplier
Cover any questions you may have.